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Shopping for a diamond?

6 Months Free Financing Available
On-Line Diamond Buying Guide Presentation
Shallow Jewelers & Gemologists, Inc. has an extensive inventory of loose diamonds. We also have two Graduate Gemologists, (GIA) on staff and very educated Sales Associates to help you with your diamond purchase.

Below you will see a sampling of some of the loose diamonds presently IN-STOCK at Shallow Jewelers. These are diamonds, available now, for viewing in our store today. These diamonds are on a first-come basis; as our inventory varies constantly.

When comparing prices, compare our quality. These are all well-made diamonds with nice color (NOT L-M-N colors that many stores offer). All of the diamonds have a Shallow Jeweler's Diamond Grading Report and most are Independantly Certified also.

ROUND BRILLIANT CUT
.75 ct
SI-1
G
EGL Certified
SOLD
#2782
1.03 ct
SI-2
H
EGL Certified
$4,432.00
#2792
1.25 ct
SI-1
I
EGL Certified
Ideal Cut
$6,000.00
#2765
1.12 ct
VS-1
F
AGS Certified
Lazare Kaplan
$8,000.00
#2813
PRINCESS CUT
.76 ct
SI-2
F
Shallow Report
$2,612.00
#2810
.97 ct
SI-2
H
EGL Certified
$4,000.00
#2770
1.04 ct
SI-1
F
Shallow Report
$5,232.00
#2771

Free gift with purchase.

Free ultrasonic home jewelry cleaner with any diamond purchase at Shallow Jewelers!

Why buy a diamond at Shallow Jewelers
instead of over the internet?
Consider these benefits:

COMPARABLE PRICESNO SHIPPING CHARGES
GIA GRADUATE GEMOLOGISTSIN-HOUSE SHOP
73 YEAR REPUTATIONCUSTOMER SERVICE
CONFLICT-FREE DIAMONDSWARRANTY


COMPARABLE PRICES
& ADDITIONAL MONEY SAVING BENEFITS!:

We invite you to shop the internet and compare our prices. We believe you will find our prices to be similar, and often times less than comparable diamonds sold over the internet. It is important to understand the 4 C's of buying a diamond in order to accurately compare prices. It is also important to consider the following questions when comparing prices of internet purchased diamonds versus coming into our store and buying directly from Shallow Jewelers.

Does the company charge for shipping?
Shipping charges can often run $40 or more when ordering diamonds over the internet. When you come into our store, there are, of course, no shipping charges.

Who will set the diamond into a piece of jewelry for you?
Many stores only set diamonds that they sell. Also, what happens if your diamond is chipped or damaged during that setting process? We will set diamonds not purchased here, but they are set "at your risk".

How long will it take to have the diamond set?
We do our work in-house and can set diamonds purchased here in as little as 3 hours! However, if it was not purchased here, this could take 5-7 days.

Who will handle the warranty on the diamond?
Stores only warranty what they sell.

What is the internet company's reputation?
Shallow Jewelers has been in business for 72 years!

Should you have questions or concerns, who will handle your questions?
It's hard to talk to the internet. Shallow Jewelers has very capable staff.

Who will service the finished piece of jewelry in the future?

Shallow Jewelers will not only clean, but will also polish jewelry purchased here for FREE; and most often while you wait. If it was not purchased here, this service could cost $20.

BEFORE YOU BUY OVER THE INTERNET, stop in and let us educate you on all of the money saving benefits of buying your diamond from Shallow Jewelers, Inc.




On-Line Diamond Buying Guide Presentation
Weight
Clarity
Color
Cut

Concerned about about "Conflict Diamonds"?

A reputable jeweler only buys from suppliers that can warrant that their diamonds are from sources free from conflict.

Shallow Jewelers only buys from suppliers that provides this assurance.

To learn more about conflict diamonds, visit www.diamondfacts.org by clicking on the link below.

Today, due to the success of the UN-mandated Kimberly Process, consumers can be assured that more than 99% of diamonds are from sources free from conflict. However, the diamond industry believes that one conflict diamond is one too many and will not rest until they are eradicated completely.


WHAT ARE CONFLICT DIAMONDS?

Click on the link above to visit www.DiamondFacts.org. Learn how to buy diamonds with confidence and learn how diamonds help the people of Africa.




We invite you to stop in and allow us to show you our diamonds under our dual-optic microscope to educate you on your diamond selection. Our dual-optic microscope allows you to look at a loose diamond while we also look at that same loose diamond with you, allowing us to fully explain each diamond's unique characteristics.

We also recommend that you read the 4 C's Diamond Buying Guide (below) or click on the diamond photos (above) to view a 4 C's Diamond Buying Guide On-Line Presentation.


THE 4 C's DIAMOND BUYING GUIDE

There are four characteristics that determine the quality and value of a diamond.

~ CUT ~ COLOR ~ CLARITY ~ CARAT WEIGHT ~


CUT: There is Cut. And then there is Cut.

Many people confuse cut with the shape of a diamond. Diamonds are cut into a number of shapes, depending on the nature of the rough stone. The most popular are round, marquise, oval, pear, heart, princess and emerald cut. The choice is largely a matter of personal preference. Whatever the shape, however, a well-cut diamond is the work of a master diamond cutter. When cut to good proportions, the diamond is better able to handle light, creating more scintillation and more sparkle. It is the cut that enables a diamond to make the best use of light. When a diamond is cut to good proportions, light is reflected from one facet to another, and then dispersed through the opposite side of the pavillion. If the cut is too shallow, light escapes through the pavilion before it can be reflected.




COLOR: Good color is no Color.

Diamonds are found with a range of colors, from faint yellow or brown through to the very rare pinks, blues, greens and other colors known as "fancies". However, the best color for a diamond is no color. It is a totally colorless diamond that allows white light to pass effortlessly through it and be dispersed as rainbows of color. The GIA color grading scale runs from "D" totally colorless, to "Z" light yellow. The differences between one grade and another are very subtle. A trained gemologist can show you color differences.




CLARITY: A rarity.

To determine a diamonds clarity, it is viewed under 10-power magnification by a trained eye. Most diamonds contain very tiny, natural birthmarks know as inclusions. However, the fewer and smaller the inclusions are, the less likely it is that they will interfere with the passage of light through the diamond, and the more beautiful the diamond will be. Diamonds, more than any other gemstone, have the capability to produce the maximum amount of brilliance. A diamond that is free of both inclusions and surface blemishes is very rare, and therefore more valuable. So, the clearer the diamond, the clearer your choice.

CARAT-WEIGHT: Bigger is Bigger (and not necessarily better).

This the weight of the diamond measured in carats. One carat is divided into 100 "points", so that a diamond of 75 points weighs .75 carats. Carat-weight is the easiest of the 4 C's to determine. But, two diamonds of equal weight can have VERY unequal values, depending on their cut, color and clarity. Fine quality can be found in diamonds of all shapes and sizes.

Shallow Jewelers is the expert where diamonds are concerned; and can explain the 4 C's in more detail; as well as show you high quality diamonds of all shapes and sizes.

Diamonds. When buying with your heart, keep quality in mind.



Shallow Jewelers & Gemologists, Inc.
8919 W. Greenfield Avenue
West Allis, WI 53214
(414) 476-1553



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