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STORE HOURS:
Monday 9:30-6:00
Tuesday 9:30-6:00
Wed. 9:30-6:00
Thursday 9:30-6:00
Friday 9:30-6:00
Saturday 9:30-3:00



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Welcome to Shallow Jewelers & Gemologists, Inc.

Your full service jeweler since 1935, Shallow Jewelers is family owned and operated. We are very proud of our reputation for personalized service to our customers and offer the finest quality jewelry in the latest styles.

When you visit our store, you will see a wide variety of jewelry including engagement and wedding rings, gemstone rings, necklaces and bracelets, diamond and gemstone earrings, watches, cultured pearls, gold chains, and more.

We also have designed our own line of custom jewelry' "ICICLES OF GOLD". Sold exclusively at Shallow Jewelers, this unique line of jewelry carries its own Federal and State Registered Trademark. To learn more about this unique line of jewelry, visit our ICICLES OF GOLD® page for unique gift ideas.


Monday - Friday: 9:30 AM to 6:00 PM
Saturday: 9:30 AM to 3:00 PM
Sunday: Closed

Michael Mapes will be on vacation May 23rd-June 4th




Who's here today?
Dean Shallow is off on MONDAYS
Richard Trissel (watchmaker) is off on TUESDAYS
Michael Mapes is off on TUESDAYS
Mark Shallow is off on TUESDAYS
Greg Shallow is off on WEDNESDAYS
Lisa Meyer is off on WEDNESDAYS
Pam Geske is off on THURSDAYS
Elaine Bauer is off on MONDAY, WEDNESDAY, THURSDAY, and SATURDAY


Experience the difference a Full Service jewelry store makes! On-Site Watch Repair, Jewelry Repair, Jewelry Designing and On-Site Appraisal Services. Remember: good ring care includes having rings checked and cleaned every 6 months
We make it easy with free checking and cleaning services. It's always the perfect time to get your jewelery repaired, checked, sized and/or cleaned! With the way gold has risen don't forget to bring in your existing appraisals for appraisal updates or get a new appraisal. Mention you saw this on line and you will receive a FREE jar of jewelery cleaner.




We would like to take this opportunity to invite you to visit our store. This web site will only show you a small sampling of the beautiful jewelry you will have to choose from. Please allow our knowledgeable sales assistants to help you personally in your selection of fine jewelry.



8919 W. Greenfield Avenue
West Allis, WI 53214 (5 Blocks West of State Fair Park)

Phone: (414) 476-1553

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