Testimonials

I have been going to Shallow Jewelers for a number of years. Each time I visit the store ... no matter if I am browsing or looking to purchase a special gift for someone, or for myself, I have always been greeted and treated with respect from a very personable person. Talk about a small world ... my first birthday/Christmas present from my boyfriend was a very special, very beautiful Icicle pendant which Mark created. I have worn it every day since I have received it. I love it because it is such a beautiful design ... and especially because it was a very special present from my sweetheart. Last year for Christmas, I received another box from Shallows. In it is a gorgeous gold bracelet. Once again, I have never taken it off once. That just goes to prove that Shallow Jewelers sells not only beautiful items, but items of significant quality. I am very rough on my jewelry and have never had to have those two pieces repaired even once. Several years ago when I turned 16, I received a ring from my parents. Since I am now almost 48, the ring has had to have a stone replaced and have some resizing work done and has had to be repronged. I would not even consider taking my jewelry to any other place. Also, since my mom's passing, I have decided to wear her engagement ring. Prior to doing so I asked Mark Shallow to look at it and make any repairs. I personally handed it to Mark Shallow, because that ring was and is very special to me and I would not and will not hand it to anyone but him. That's how much faith and trust I have in Shallow Jewelers.

Becky Rizner
New Berlin, WI

Shallow was the only jeweler that I have gone to. I have now been married for six years and my wife's smile always appears after I pull out a box from Shallows. This is the only jeweler I will ever trust with my wife's jewelry needs.

Michael Tesch
Milwaukee, WI

"Shallow Jewelers is a great store, and the staff is terrific! Michael Mapes is an inspiration! The last gift I received from my husband before his death was a pair of gold loop earrings with an angel sitting in the loop. Sadly, I lost one of the earrings. I brought the remaining earring to Michael to see what could be salvaged; he converted it into a lovely pendant -- now I wear it every day!

When I asked Michael Mapes to design a piece of jewelry for me, combining my husband's birthstone(diamond) with mine(aquamarine), he suggested a ring. The result is an exquisite design of gems. but more touching is that Michael incorporated precious symbolism from our lives.

Every time I go to Shallow Jewelers for a piece of jewelry, it is a wonderful experience! It's the only place I'll ever shop to buy beautiful and precious jewelry!"

Celine M. Larson
Greendale, WI

"Dear Shallow Family:
When I was 29 years old I spent every dime I had on an engagement ring for Ann. I purchased the ring from a family owned Jeweler in Chicago where I was living at the time. Four kids and some years later we now live in Waukesha. Recently the stone on my wife's ring became loose so we started calling local jewelers. Most "salespeople" told us Ann would have to leave the ring overnight and in some cases it would be "sent out" for a number of days! NO THANKS! Then we found Shallow Jewelers. My wife went in with the kids, got her ring cleaned & fixed while she waited. She also asked Lorna if there was anything she could do about My 19 year old TAG watch. The watch was fixed too, while my family waited. My wife called me after she left very excited about the high level of customer service. We will definitely tell our friends. Great Job Shallow Jewelers! Thanks for taking care of the most important purchase I ever made."
Bill Sheahan
Waukesha, WI

"I have been going to Shallow Jewelers for about 5 years now and consider myself very low on the "customer totem pole". I only come in to have Master Watchmaker Richard Trissel replace watch batteries in a couple of my watches every year or so. The work is done very quickly and efficiently and Richard takes far better care of my watches than I do ! The staff at Shallow is always friendly and helpful when I am there, despite how little I am there to spend. I have bought jewelry literally all over the world and in my travels, I have not encountered any single group of people who are more hands-on knowledgeable and into customer service as they are at Shallow Jewelers. With that ringing endorsement, I may start buying from Shallow myself."
Dr. Stu Tentoni
Delafield, WI

"Thanks to Heather and Dean for making my fiancee' Tricia's engagement ring so special. They were able to work with my granmothers original wedding ring and make it as beautiful as the woman who wears it. I will always be a customer of Shallow!
Michael O'Neil
Wauwatosa, WI

"Hello Mike!
My now-husband, Greg, and I were in this past July 2005 with our Auntie Jane. Greg and I got married in August 2005 after we picked out my beautiful engagement ring. As a matter of fact, beautiful doesn't begin to describe it! Awe-inspiring is more like it! In the short amount of time since my husband gave me my engagement ring, I have been from Wisconsin to Florida and across the country to Utah. And I have been complimented on my ring in every state along the way. I have never had so many people stop me over a piece of jewelry (or anything for that matter) in my life!! The clarity, cut and quality are second to none.
Mike, you are absolutely fantastic! You educated us and treated us like family. Thank you for all you've done for us!!
I'll come by for a visit when I'm back in Milwaukee this winter! And Greg sends his best from Iraq!!"
Your Friends,
Greg and Allison Jakus
S. Ogden, UT

"Dear Shallow Jewelers,
Thank you for helping me find the perfect engagement ring. I visited over one dozen jewelers in the Milwaukee area and had no success finding a diamond and setting that met my expectations and budget.
Other jewelers primarily lost my business through their lack of customer service as evidenced by their attempts to sell me styles of rings that I didn't want, not following through on promises of call backs and just ignoring my presence upon entering their facilities.
Then I came into Shallow's Jewelers. Your customer service is unparalleled. Your sales specialists worked with me to define exactly what style of ring I wanted while staying within my budget.
The end result was a beautiful ring that I had imagined for nearly eight months before coming into Shallow's. I couldn't have asked for a better experience.
My fiancé said yes and loves the ring. Thanks to everyone at Shallow's for being a part of our wedding story."
Highest regards,
Jeff Hoisington
West Allis, WI

"I first went to Shallow when I was a little girl no older than 10 with my dad to shop for my mom and grandma. Now 15 years later I have an engagement ring from them and soon to be wedding bands. Mike Mapes, as well as the rest of the staff is wonderful to work with. It is nice to see such a smiling friendly face. He makes shopping for jewelry even more enjoyable. (If that can be possible)!! Thanks Mike for always being such a great guy!!"
Kristin Weekes
New Berlin, WI

"My Mom and Dad have done business with Shallow Jewelers when they got married and so has my brother with his wife and also with both of their daughters. I was just there from Florida and enjoyed their professionalism after a jewelry purchase. Great bunch of people. Thanks for welcoming me as family just like the rest of my family. Thanks",
Brett A. Goll
Gulf Breeze,Florida

"I have been shopping at Shallow Jewelers for the past 11 years. I happened to be in the neighborhood one day and stopped in to browse and left with a fantastic necklace. I have continued to shop there and take jewelry in for appraisals or repair. I have always been treated as a member of the family. The honesty of each and every employee is outstanding, and very appreciated. I have recommended numerous people there for their jewelry needs-including my boyfriend.
Thanks All and keep up the great job."
Tracy Guenther
Campbellsport, WI

"My first purchase from Shallow Jewelers was an engagement ring about 6 years ago. It was really my first big jewelry purchase of any kind. I went in more than a little nervous, but Mike Mapes had me me feeling relaxed and confident about my choice in jeweler right away. He took the time to educate me thoroughly about what I was buying and that was very important to me. I've received absolutely the best customer service from Mike and all the staff I've met. The jewelry I've purchased has been of superb quality. I'm a customer for life and have referred many others."
Dean Kuczynski
Milwaukee, WI

"Jim and I were referred to Shallow Jewelers by our dear friends the Bontempo's. It was our 30th anniversary and we wanted to have my wedding ring reset. With everything you hear on TV about not getting your own diamonds back we wanted to feel secure on who we chose to do this for us, as well as the quality of the workmanship. As soon as we talked with Mike Mapes we were comfortable having Shallow's do the job and felt safe leaving our diamonds with him. We have been back several times since that first time and each time were very happy with our purchases and the outstanding and personal customer service Mike gives us. When you frequent a jewelry store you want to feel like more than just a customer and we feel that way at Shallow's. Thank you Mike, and Thank you Bontempo Family!"
Cindy LaVesser
Pewaukee, WI

"Just wanted to say "Thank you" for the high level of service and quality recieved on our first purchase with Shallow Jewelers. Eric had nothing but wonderful comments about his interaction with Dean Shallow and Kathy when picking out my engagement ring. He had looked at many rings and stores and found Shallow to be honest, not aggressive (compared to the typical "mall stores"), and very informative. In addition, when I brought my ring in to be sized, I worked with Mike, who treated my "like a princess". I was able to take my ring home with me the night I brought it in! Thanks again,"
Andrea Price & Eric Segar
Brookfield, WI

"My husband Steve and I would like to thank Mike Mapes for all the help he has given us. We have purchased wedding bands, money clips and necklaces from Mike at Shallows. We also had an appraisal done by Shallows. Your company is wonderful to work with and we have suggested Shallow Jewelers to our family and friends! Thanks for making spending money fun and exciting!"
Lori Wittlieff
West Allis, WI

"My Mother and Step Father referred my wife and I to Dean Shallow. We were getting married and we wanted someone that we could trust. Dean's excellence to customer satisfaction really lived up to his reputation. My wife and I received such outstanding service from Dean that we will never go anywhere else for jewelry. Shallow Jewelers has a customer for life. Thanks Dean!
Jeffrey and Victoria Woyach
Wauwatosa, WI

"My fiancee and I looked at wedding and engagement rings at a number of different jewelry stores, and always our options seemed limited. I went to Shallow's and got exactly what I was looking for, pleasantly, easily, and quickly!"
James Shafstall
Plymouth, WI

As far as I am concerned there is no other jeweler in town. Mike Mapes feels like a family member to me (considering that 4 of my siblings all bought their engagment/wedding rings at Shallow's, he practically is.) I insist on shopping only at places with good customer service, the staff at Shallow's is amazing. Mike gives 100% attention to me when I shop, even if it's just window shopping! I will never buy jewelry anywhere else. SHALLOWS ROCKS!
Amy Johnson
Milwaukee, WI

"I inherited my grandmother's engagement ring. When I took it to another jeweler to have it appraised, they told me that several prongs needed replacing, to the tune of $60 each. When I took it to Shallow, I was assured that there was NOTHING wrong with the prongs, and to go ahead and wear the ring. That was about 10 years ago, and the ring is still fine! We don't go anywhere else. Ask for Michael Mapes - he's terrific!"
Anne Alba
New Berlin, WI

"I was reffered to Shallows by some of my mother's friends. I had a ring that was my father's and I wanted a new ladies setting for the stone. Shallows was very helpful in finding that perfect setting. I love my new ring. I will continue to go back to Shallows for all my jewelry needs; they are very honest, helpful, and friendly. That means so much in todays day! Thank you Shallows!"
Stephanie Chapman
Waukesha, WI

"I've been a returning customer for the past ten years. The service and quality are excellent, especially the service provided to us by Kathy. I purchased my wife's engagement ring here five years ago, and this year not only am I purchasing a "fashion" diamond ring for my wife, but my father-in-law is purchasing a diamomd ring for his wife of fifty years."
David Enders
Waterford, WI

"I've been a loyal Shallow customer for several years. The jewelry selection brought me into the store, but the service and personal relationship with everyone at Shallow keeps me coming back. (Although a special thank you to Kathy and Dean!) Don't get me wrong, their jewelry is beautiful and plentiful, but their honesty and willingness to ensure customer satisfaction is quite extraordinary. On more than one occasion, I have been astounded by the personal attention that I had received. I always recommend people to Shallow's because I know that the selection is fabulous, and also how important trust and service are to jewelry customers. Thank you Shallow Jewelers!"
Susan Hughes
Waukesha, WI

"I have been going to Shallow Jewelers for about 10 years. Michael Mapes is awesome, as are all the employees. The service and employees are wonderful, everyone treats you with respect, and they truly believe in customer service. The quality of the jewelry is fabulous. It's beautiful and unique, all in one. They believe in their products, as they should. I have yet to have a problem with a piece of jewelry I've purchased from Shallow Jewelers. I highly suggest you stop in and take a peek. Ask for Mike Mapes!" :-)
Michelle L. Corbeil
Milwaukee, WI

"My husband has purchased a number of lovely gifts for me over the years from Shallow Jewelers. He won't shop any where else!"
Ann Wieselmann
West Allis, WI

"I had an old ring that kept breaking and every jeweler I took it to just kept fixing it, knowing that it would continue to break and cost me $40 to $60 per visit. When I went to Shallow Jewelers they were honest enough to tell me that the ring was unfixable and if I had it repaired it would continue to break costing me additional $$ each time. They put the stones of the ring in a beautiful sturdy setting and it's better than ever! In the long run, I saved money and my ring is awesome. I get compliments on it all the time. Thanks Shallow Jewelers for your honesty and personal attention."
Gladys Tollefson
Milwaukee, WI