We carry a variety of fine diamonds 

 GIA Certified Diamonds


We will be closed Thursday the 26th for Thanksgiving. Shallow Jewelers feels it is important to spend time with family and friends on this holiday. We will resume regular business hours Friday the 27th. Hope to see you then! Happy Thanksgiving!


Hours:  Monday-Friday 9:30-6:00

         Saturday 9:30-3:00

*for employee hours please go to our contact us page


8919 W. Greenfield Avenue

West Allis, WI  53214

(5 blocks West of State Fair Park)

Telephone: 414-476-1553 ~ Email:  info@shallowjewelers.com






Welcome to Shallow Jewelers & Gemologists, Inc.

Celebrating 80 Years in Business

Shallow Jewelers is a family owned and operated, full service jeweler since 1935. We pride ourselves on our reputation for personalized service to our customers and offer the finest quality jewelry in the latest styles and trends.  When visiting our store you will see a variety of jewelry including:  engagement ring, wedding rigs, diamond and gemstone rings, pendant and earrings, watches, gold chains, pearls and more to choose from.  

Experience the difference a full service family jewelry store offers!  On-Site jewelry repair whether or not your jewelry was purchased at our store.  We have a certified Master Watchmaker who has been here for 46+ years who works on                                                        watches old and new, including battery replacement while you wait with free estimates.

                    *Remember good jewelry care includes having your jewelry inspected and cleaned every 6 months.

We also have designed our own line of custom jewelry' "ICICLES OF GOLD".
Sold exclusively at Shallow Jewelers, this unique line of jewelry carries its own Federal and State Registered Trademark. 



"Shimmering Diamonds" & "Rhythm of Love"
Diamond pendants and earrings


Copyright 2012