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STORE HOURS:
Monday 9:30-6:00
Tuesday 9:30-6:00
Wed. 9:30-6:00
Thursday 9:30-6:00
Friday 9:00-7:00
Saturday 9:00-4:00



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Welcome to Shallow Jewelers & Gemologists, Inc.

Your full service jeweler since 1935, Shallow Jewelers is family owned and operated. We are very proud of our reputation for personalized service to our customers and offer the finest quality jewelry in the latest styles.

When you visit our store, you will see a wide variety of jewelry including engagement and wedding rings, gemstone rings, necklaces and bracelets, diamond and gemstone earrings, watches, cultured pearls, gold chains, and more.

We also have designed our own line of custom jewelry' "ICICLES OF GOLD". Sold exclusively at Shallow Jewelers, this unique line of jewelry carries it's own Federal and State Registered Trademark. To learn more about this unique line of jewelry, visit our ICICLES OF GOLD® page for unique gift ideas.


STORE HOURS
Monday - Thursday: 9:30 AM to 6:00 PM
Friday: 9:00 AM to 7:00 PM
Saturday: 9:00 AM to 4:00 PM



While your here don't forget to have your jewelry checked, cleaned, & polished while you wait!!!











Celebrate your journey together with JOURNEY DIAMOND JEWELRY!

A sequence of graduated diamonds... because love forever grows.

Over the course of a marriage or relationship, love grows stronger as the two of you evolve together and your commitment deepens. As a couple, you are on your own unique journey- two separate lives woven together into an adventure story shaped and strengthened by shared experiences. Looking to the future, you both feel a sense of excitement and anticipation that the best is yet to come.

Celebrate the strengthening of your love with Journey Diamond Jewelry. Diamonds are a timeless symbol of love, representing your eternal connection to one another. In Journey Diamond Jewelry, the diamonds are arranged in a setting from the smallest to the largest to symbolize how your love becomes more intense and meaningful over time.

Show her how your love for her has grown - and will continue to grow forever - with Journey Diamond Jewelry.

"Circles of Life" pendants are here! We offer a variety of styles, from single circles, to double circles that can be worn three ways.

We even have our own custom "Icicles of Gold" Circles of Life.

Our jewelry-repair and watch-repair shops are on the premises, staffed by experienced professionals, so we are able to service what we sell. To learn more about these services, visit our FULL SERVICE JEWELER page. Our manufacturing department does it's own wax carving and casting, and has hundreds of original designs and molds. Our expert staff is always available to assist you in your selection of fine jewelry. We are here to help you find exactly what you want, at a price you can afford.

We would like to take this opportunity to invite you to visit our store. This web site will only show you a small sampling of the beautiful jewelry you will have to choose from. Please allow our knowledgeable sales assistants to help you, personally, in your selection of fine jewelry.



6 Months FREE Financing Available


8919 W. Greenfield Avenue
West Allis, WI 53214 (5 Blocks West of State Fair Park)

Phone: (414) 476-1553



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