We carry a variety of fine diamonds 

 GIA Certified Diamonds


We will be CLOSED Monday September 7th for Labor Day.


Hours:  Monday-Friday 9:30-6:00

         Saturday 9:30-3:00

*for employee hours please go to our contact us page




8919 W. Greenfield Avenue

West Allis, WI  53214

(5 blocks West of State Fair Park)

Telephone: 414-476-1553 ~ Email:  info@shallowjewelers.com






Welcome to Shallow Jewelers & Gemologists, Inc.


Shallow Jewelers is a family owned and operated, full service jeweler since 1935. We pride ourselves on our reputation for personalized service to our customers and offer the finest quality jewelry in the latest styles and trends.  When visiting our store you will see a variety of jewelry including:  engagement ring, wedding rigs, diamond and gemstone rings, pendant and earrings,  watches, gold chains, cultured pearls and more to choose from.  

Experience the difference a full service family jewelry store offers!  On-Site jewelry repair whether it was purchased here at our store or not, items never leave the store.  We have a certified Master Watch-maker who has been here for over                       44 years who works on watches old and new, including battery replacement while you wait.  

                    *Remember good jewelry care includes having your jewelry inspected and cleaned every 6 months.

We also have designed our own line of custom jewelry' "ICICLES OF GOLD".
Sold exclusively at Shallow Jewelers, this unique line of jewelry carries its own Federal and State Registered Trademark. 



"Shimmering Diamonds" & "Rhythm of Love"
Diamond pendants and earrings


Copyright 2012