Welcome to Shallow Jewelers & Gemologists, Inc.

Our Watchmaker Richard will be OFF as of Tuesday September 9th for a few weeks (approximately, give or take). Thank you in advance for your patience in his absence.  I will put a notice when he returns.




Your full service jeweler since 1935, Shallow Jewelers is family owned and operated.  We are very proud of our reputation for personalized service to
our customers and offer the finest quality jewelry in the latest styles.  When
you visit our store, you will see a wide variety of jewelry including engagement and wedding rings, gemstone rings, necklaces and bracelets, diamond and gemstone earrings, watches, cultured pearls, gold chains, and more.

We also have designed our own line of custom jewelry' "ICICLES OF GOLD".
Sold exclusively at Shallow Jewelers, this unique line of jewelry carries its own Federal and State Registered Trademark. 

Experience the difference a Full Service jewelry store makes! On-Site Watch Repair, Jewelry Repair, Jewelry Designing and On-Site Appraisal Services. Remember: good jewelry care includes having rings and other jewelry worn often checked and cleaned every 6 months.


"Shimmering Diamonds"
Diamond pendants and earrings


Business hours:
Monday - Friday 9:30 - 6:00
Saturday 9:30 - 3:00
****Go to our "contact us" page to see employee hours

8919 West Greenfield Avenue,  West Allis, WI 53214
(5 Blocks West of State Fair Park)
Telephone Number: 414.476.1553   ♦   Email: Info@ShallowJewelers.com
Copyright 2012